Al and Cal Homes and Community: The Joy of On Line Marketing!

The Joy of On Line Marketing!

The Joy of On line Marketing!

I've been marketing real estate for the past 24 years.   Until about a year ago, I hadn't thought that much about on line marketing and it's importance in my real estate business.   

That is until sister and teacher extraordinaire, Nancy Carroll and  co worker, mentor and friend Barbara Todaro took the time to get me started and show me the way. smiley

We all do it different... but at their urging and tutoring  I started my journey with on line marketing and blogging.    My marketing has evolved and my on line presence is taking hold.   

With the help of many, I have found my voice and have been marketing my properties in a way I never thought possible!   

It is not only effective but fun!!   It has energized my business and my mind.

I have studied and watched.  Learning each and every day.    My style has been influenced by the many people I follow and hope that it has become a unique blend of all of those that I find exceptional.   

From Deb Janes, I learned that i need to do more video and that it is a fun art form.       I have learned from Ginny Gorman that branding and love of community is a vital part of a marketing plan.   From Brenda Mullen I learned to blog with a sense of humor, from Robert (Bob) Gilbert I have learned that you can never know enough about what is going on in your community and it is important to share what is happening  and your thoughts on it... from Al Raymondi to publish a clear concise market report and to give kudos to co workers, from Anita Clark a detailed neighborhood report using video shows off your area in  a wonderful way.  From Rob Thomas that a photo can be more powerful than words, from Marco Giancola... a detailed enthusiastic description might just make you want to buy a plane ticket to the sunny side of the country.   From Ed Silva, a caring "voice" can go along way and from Patricia Kennedy to share something about yourself is important too.  From Chris Ann Cleland how interesting it can be to ask questions and do a series.    

There are so many more that have influenced me along the way.      Christine Smith, Nina, Jerry, Peggy      .. so many people to learn from.   

This on line journey is an expression of self and an art form.   A challenge to learn about what makes sense to google and for folks looking to the interent for their real estate searches and educations.   

Getting up each morning thinking about different ways to promote my properties is exciting, energizing and fun.  I have the freedom to promote my listings visually and describe them with more than just a few words.   Who would have guessed that?   Certainly not me!   

 Ah.. the Joy of on line marketing!     Loving it!      

Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty




Comment balloon 14 commentsCarol-Ann Palmieri • March 15 2012 05:51AM


Good morning, Carol Ann....thank you for the mention.... you do a fantastic job of online marketing and ActiveRain was the perfect place for you to start that journey....

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) almost 7 years ago

Terrific post Cal, what's not to love about ActiveRain there is so much to learn here and so many great Realtors and bloggers.  Thanks for the shout-out.

Posted by Al Raymondi, Ormond By The Sea Florida - Home and Condo Sales (Ocean View Realty Group in Ormond By The Sea Florida) almost 7 years ago

Great Post. Activerain is a great place to learn from others and to see what works for your company. 

Posted by Kevin Holdridge, AIBD, CGP, CAPS (KDH Residential Designs, LLC) almost 7 years ago

Great Post and what a great tribute to Some great Rainmakers. Congrats to your new found marketing sucess here on active rain :)

Posted by Ashley Connolly (Northeast Water Wells Inc) almost 7 years ago

Barbara Todaro has helped many of us on ActiveRain. Best wishes!

Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) almost 7 years ago

Carol Ann, i too appreciate the mention and you have come a long way baby!  You write so well and share such great pieces with us...keep on it!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 7 years ago
Carol seem to have taken to it like a duck takes to water! I am honored to have a mention in there. It sure is a lot of fun and good for business too.
Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - almost 7 years ago

Thank you Barbara, Al, Kevin, Ashley, Doug, Ginny and Christine.   Appreciate your taking the time to read and comment!  :)

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 7 years ago

Carol Ann,

Great blog about online marketing. You write excellent blogs when you take the time to do so. Thank you for the plug and compliments. I can tell from reading your blogs now over several months you are extremely talented  and competent Realtor who gives all they have and then some to their clients. Your clients are so fortunate to have found you. Your social media skills are excellent like your communication skills with your clients. Thanks again and have a great and productive day Miss Carol..   ( I have to replace this darn keyboard as it keeps sticking.. )

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) almost 7 years ago

Thanks for the shout out Carol Ann!  You're a STAR who has truly found her blogging voice...keep the posts coming girl! 

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) almost 7 years ago

Thank you Bob.   Appreciate your taking the time to read the ramblings and the push now and again.  :)


Learning from the best Anita!   Thank you.


Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 7 years ago

Oh Carol Ann...I am so humbled :)!  Thank you so much for the mention!  You are a terrific blogger and I absolutely love reading your posts and your insight into Real Estate and life in general!  You mention some other really great people and I am honored you thought to include me with them!

Posted by Brenda Mullen, Your San Antonio TX Real Estate Agent!! (RE/MAX Access) almost 7 years ago

You are such a sweetheart. Thanks very much for the kind inclusion into your post. I must agree with Anita, you are the Star. I just love ya Carol Ann.

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 7 years ago

Carol Ann, we all learned new tricks when we made our way here to ActiveRain, and at the same time realized how little we actually knew about promoting our selves and our business. Thanks for the south out. Caring voice??

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) almost 7 years ago