Al and Cal Homes and Community: What Makes a Home Sell or Why isn't My Home Selling?

What Makes a Home Sell or Why isn't My Home Selling?

 What Makes a Home Sell or Why isn't My Home Selling?

When I started my Real Estate journey way back when, I took a course in marketing from an old real estate professional. (everything is relative right?    he was probably 40 at the time.... lol.... ) 

We were all  young, energetic students; new licensees just waiting to get out there and make our mark on the real estate scene.  

He posed the question,  "What makes a home sell?"      (Today, the question may be, "Why isn't my home selling?")

Blogs and news media everywhere seem to have the answer.  It maybe the recession, or the foreclosure situation; a lousy location; maybe poor condition. Could be people just can't get financing! Ask around.  It's interesting the answers you will get and I will bet similar to the answers in that class 24 long years ago.51 Hewes St Cumberland RI

Our class was quick to answer!   We knew it was Location or Condition of the home!    

The old seasoned pro must of had a chuckle listening to us all as he shot us down!    "Those aren't the answers", he said.  "Pure and simply put, it's price!"

"Consider this", he says,

"If you had a house smack in the middle of Route 95, would you find someone to pay you a dollar for it?" 

Simply said, the seasoned old pro had made his point.   When looking at it this way, you can not argue with the logic.   

Sure, all those other things matter and those are the things to take into consideration when pricing your home but even in this tight economic situation, homes are selling!

What make a home sell?

So when you are consulting with you Realtor to determine how your home will be positioned in the market keep in mind that price does matter!    Price it correctly right out of the gate and it will sell quickly even in this tight real estate market.

Why isn't my home selling?

If your home is on the market and you are wondering why it isn't selling, remember the words of the old real estate trainer and take a good hard objective look at your price.   

Selling or Buying or just have a real estate related question.... call me....  508-494-9061

Let me put my 24 years of experience to work for you!   

Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty




Comment balloon 9 commentsCarol-Ann Palmieri • April 14 2012 03:56PM


Hi Carol Ann....yup, it's all about the price....

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) over 7 years ago

Carol Ann...he was right, it typically comes down to price.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) over 7 years ago

Carol Ann...when all is said & done, that is what it comes down to!  (Not sure I'd pay a dollar for a house in the middle of 95 though! LOL!)

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - over 7 years ago

Nice post Cal, the price needs to be right for the market and for the property and you are correct, price it right and it will sell.

Posted by Al Raymondi, Ormond By The Sea Florida - Home and Condo Sales (Ocean View Realty Group in Ormond By The Sea Florida) over 7 years ago

You are so right Carol Ann, I have been watching a few properties for several years that are priced at about 300-500% of value and wondering why they keep them on the market year after year, maybe their agent needs to read your blog.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) over 7 years ago

Hi Barbara, Anita, Christine, Al and Bob.   Thank you all for reading an commenting!  

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) over 7 years ago

Carol Ann, I'll bet that ol' pro would be thrilled to know you remembered what he said! Some sellers have such a difficult time understanding that if they price it right (lower than what they thought it should be) they actually will get the best offers and succeed in selling it!

Posted by Nina Rogoff, Sells Real Estate! (RE/MAX Executive Realty) over 7 years ago

Carol Ann, do you track your stats?  Do you look at the top perfomrers in your market  to see where they price their homes (or drop price them).  Pretty interesting information I have found when you look at accurate pricing results in your own mls.!/pages/365-Things-to-Do-In-Ann-Arbor-Michigan/324773766246


Posted by Kathy Toth, Ann Arbor Real Estate Experts - Kathy Toth Team (Ann Arbor Market Center Keller Williams) about 7 years ago

I would have to agree that if one drops the price low enough, then it would sell quicker.  However, I don't believe that price is ALWAYS the right or only answer :).  Your home in the middle of 95 fits the example perfectly, you probably couldn't give that away, lol :)! 


Posted by Brenda Mullen, Your San Antonio TX Real Estate Agent!! (RE/MAX Access) about 7 years ago