A Question about Real Estate Descriptions What Do You Think?
As many of you know, I have been in the Real Estate business for 25 years. Effective ad writing is an important part of our business. Of course we are always looking at who is going to buy a property and why they should want this particular one. I have always prided my self on paying attention to this and writing an emotional description of my listings. In fact, I do remember years ago a Buyer saying to me after reading a listing description, "I knew it was yours Carol Ann!".
I took great pride in that, and thought that I was doing a good job.
Until recently that is when I have begun to question using a narrative description. I took a techie class with a thirty something young man who told the class that he has been looking for an apartment in the Boston area. How the conversation turned to the descriptions of listings in MLS and in advertisements, I do not know, but it did.
His opinion was that the narratives that we have been using for years are not effective on folks looking for homes today and we would be better served by using a bullet format to highlight features.
His thoughts got me to thinking that maybe he is right. I myself do tend to skim quickly over things. I've noticed this lately even when reading a good book.
So, My question is this.
What is more attractive? Narrative or Bullet or something else?
What do others think is more attractive and effective in reaching a potential Buyer in a Real Estate listing?
Are Narrative descriptions the way of the past or are they still what folks expect?
Does the emotional draw of the narrative description still have appeal or are we actually losing the reader with them?
If you care to weigh in, I am all ears!