Al and Cal Homes and Community: Hire A Realtor That Presents Your Property Properly

Hire A Realtor That Presents Your Property Properly

Hire A Realtor That Presents Your Property Properly

When it comes to marketing your home for sale, hire a professional that presents your property properly.

Presentation is very important!    

(What prompts this blog, is the fact that today, July 17 is as warm as it gets yet looking through the homes available for which I have a buyer, I see one with a Christmas tree in it.   While I agree that Christmas decorations can make a home very inviting, I do not believe that is true this time of year.)

There are many ways in which to market a property effectively.    A very important piece of the puzzle is to present it well.   Best foot forward.   

In this market, where competition is very stiff, you want to set your home out from the crowd.

Consider a job interview.   Would you go unprepared, looking unkempt and not dressed properly?  Of course not.  You want to create a good impression.    The same goes for offering your property for sale!

Choose the Realtor that knows how important this is.    Do they offer staging advice or a consult with a professional Stager?     Likely, you will be making small changes to your furniture placement and removing your personal items.    You will be setting your home up for "show".   Do not take the advice personal.   In fact, "think Model home".    It will make it easier.

My pet peeve and I am guessing those of potential Buyers as well.  Photos of toilet seats...( up, no less. )  Photos that are presented sideways.   Not taking into consideration the composition of the subject.   For example, showing a photo of the sofa, not the living room.   I also think that it is important to have those photos and video clips show in an orderly fashion.   Personally, I like mine to follow the flow of the home and have the kitchen regardless of it's age right after the exterior shots.   And, and what prompted this blog, if the season changes, so should the presentation!    

People today are more visual than ever.   What they see determines if they will make the call.   Long gone are those one line ads designed to make the phone ring.    Today's buyer will blow by your home in a heart beat if it doesn't present well.  You will never get a chance to get that buyer into your home.    Please believe me that this is crucial!

The strategy for marketing your home will not be the same as other homes.  The excellent Realtor will take in to consideration the target audience, and devise a marketing plan based on "Who the likely buyer is for this property how they will be using it."     The presentation and marketing plan will be based on this.

Choose the Realtor that will present your property properly.    

Your sale depends on it!


(353 Center St, Bellingham MA Property Flyer)


(SellmyhomeAlandCal, 51 Hewes St Cumberland OH April 2012 )



Are you looking to sell or buy a home in metrowest Boston?    Give Al and Cal a call!    They have been helping people with their real estate needs since 1989! 

 Put their experience and dedication to work for you!

Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty




Comment balloon 13 commentsCarol-Ann Palmieri • July 20 2012 04:48AM

Comments are so right. I recently looked at a listing in the MLS that had ONE picture...and it was taken through the window of the car (you could see the window frame). Agent was too lazy to even get out of the car...shameful.

Posted by Jeffrey DiMuria 321.223.6253 Waves Realty, Florida Space Coast Homes (Waves Realty) almost 7 years ago

Good morning, Carol Ann.... this post is so true..... marketing today is not as it was years ago.... this is the age of Internet marketing and that includes video presentations of properties..... very few in our area are marketing properly.... Call the Cal and Al Team for a free market analysis and you'll see what they will do to market your property.

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 7 years ago

Carol Ann...I completely agree.  If the upfront marketing is shoddy, what will the rest of the service be like?!

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) almost 7 years ago

A nice condo expired in my MLS recently. Great location, community, price, so what went wrong? ZERO PICTURES!!!!


Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) almost 7 years ago

We really do need to appeal to buyers on a variety of levels Carol Ann...and yes, most of us are visual. A well thought out marketing plan will embrace all of the senses.  Video, video, video. ;)

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 7 years ago

Terrific post Cal, the photos and presentation of the property can make a huge difference in getting a potential buyer interested.

Posted by Al Raymondi, Ormond By The Sea Florida - Home and Condo Sales (Ocean View Realty Group in Ormond By The Sea Florida) almost 7 years ago

Hi Jeffrey, I would laugh if it wasn't really hurting that seller! 


Hi Barbara.    Thanks for the plug.   It sure has changed and I would say for the way better!


Hi Anita.  I just don't get it.  


Hi Doug.  Can you imagine.  What were they thinking????




Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 7 years ago

Hi Debb.  Your "you tube Thursday's" are a big help!


Hi Al.    A good presentation helps get them in the door.   

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 7 years ago

Carol Ann..are you saying you saw a house with a Christmas tree still up....or that you pictured the perfect place for the Christmas tree (because I do the latter all the time....all year round!).  Either way you are right...presentation is everything.

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - almost 7 years ago

Hi Christine.  NO.  I saw the Christmas tree.   LOL.   Really I did!   

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 7 years ago

Hi Cal,

Your words of wisdom are so true. Too many listings have bad pictures or video's, no pictures, poor descriptions, sloppy work and too many other issues for me to list. Yes I have seen listings with the one picture as jeff mentioned above. Folks you need to Cal as she will do an excellent job of marketing your home and getting a really good price for your home. she is the expert and all you have to do is listen to what she tells you and follow instructions..

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) almost 7 years ago

Carol Ann, I wish, i wish that most sellers would get this when I see they listed with a competitor and only have 1 picture marketing the property on the internet!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 7 years ago

Hi Bob.  Thank you!  I so appreciate your support and your kind words.  Coming from someone as straight forward and professional as you I do feel honored!   


Hi Ginny.    Funny that I find myself not interested in homes that are offered without the entire presentation.   I can't imagine how potential buyers feel!

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 7 years ago