Has Social Media Become a Vehicle for Big Business? If so Why do we Call it Social?
The first I heard of "social media" was though the kids, although, I don't think they were calling it social media at the time. The kids heads were engrossed in My Space. The news was continually warning us of the dangers of this new, frightening phenomenon.
After a few years, I attended a "free" seminar on the wonders of "social media" and how it would help and grow my business. Of course I realized that it would help and grow the speakers business too, but none the less, he convinced me that the largest growing population of the Facebook community was women over 40. It doesn't take rocket science to realize that after doing business for the past 25 years that my loyal clientele might be experimenting with this new "social" thing.
I left the seminar hells bells to learn about this new way of meeting and greeting people. I could easily see the potential of being in front of so many people at the same time. It was intriguing and exciting and I couldn't wait to get started. I sought out people that got me going. It wasn't going to be as easy as it sounded.
After awhile, I thought I was getting the hang of blogging and posting. Reading and commenting. There is an etiquette to this social media I found and not everyone agrees to exactly what it is. I found my way of doing it and have been working with Facebook, blogspot, AR, Trulia, ever since. My thoughts and posts are constantly evolving and I think back to that free seminar and wonder.
In that short time, social media has become the buzz word of business
and I wonder if it has made our lives easier as promised or if it has become "overdone".
As a small business owner, it is so hard to keep up in a world where information is at our fingertips and where we need to produce new information with great content continually to make our selves found. We strive to do this in order to continue to have a presence in business. How can a small business compete against the big conglomerates and should we try?
I know that I have something to say. I know that my experience in this business is valuable. I know that I need to reach out to my past clients and sphere. But, Is it possible with all the people in the world to come up with valid, new and relevant content each and every day? Is it possible to get out in front of the syndicated giants and have your self found in a sea of posts and ads?
And, if and when I do, Is it possible to beat out the big guy in terms of value when they can purchase in vast quantity? Why is it that many have forsaken quality and strictly make purchases based on price alone?
I'm starting to get off topic. It seems to me that big business is invading our "social" media circles.
Is there a benefit to this? Who do we chose to align ourselves and why? Can we make a difference by choosing who to do business with? Can we keep small business afloat?
Do we make purchases based on price alone, or do we instead look at small business America and move in those folks direction to support not only them but ourselves?
My pledge is to support small business owners that I know and others that I don't. It honestly has become more and more difficult. "Like" this and you get a discount. "Like" that and you are entered to win!
Has social media become just another vehicle for big business? If so, then why are we calling it social media? Am I missing something here?