Al and Cal Homes and Community: Finally All This Blogging Pays Off

Finally All This Blogging Pays Off

Finally All This  Blogging Pays Off

With the urging of some very influential people in my personal and professional life, I began blogging more than 2 years ago.  

I read blogs that touted how others got business and made the best of something called SEO.   Listening to motivational speaker, Tom Ferry, made me think that there was something to this idea of  "social media".     Hey, I've been in the real estate business for 25 years.     It's a big learning curve!  happy dance carol ann palmieri

Just jumping in was fun.   Talking real estate, reading about real estate, meeting and learning from real estate professionals all over the country  but, I never saw the results that other people said they got.  

Oh, scratch that.   I did get a few calls off community posts that I wrote.  People calling me to ask what the hours were for a restaurant or consignment shop, or where the Medway Santa Parade was being held.     

Oh yes, and how could I forget that I did get a call for someone asking where they might find some live, (yes LIVE) chickens citing a post I had entitled The Chicken and The Egg.  (another lesson learned)

But, I never got a new business call.    I knew it was beneficial and people must have been googling me, saw my ramblings and that added to my experience and credibility, but I never saw an actual lead from it.   

Until this week that is.   And, as luck will have it, I received two in this one week!    A referral from a Realtor in another state and a lead from someone in the school administration in the area, who called me after reading a neighborhood post I had written.  

As much as the slacker in me said give up, I kept going.    The two new leads have fueled a new fire, and made me really believe that done properly this  can fuel my business as well.  

Some will say I am slow on the take.   I know who you are and might have to agree!     Having said that, I have new thoughts, ideas and direction.  

AND, HapPy DaNcE!!!   Two new customers!   



Looking to Buy, Sell, Rent or Invest?  
If you want to really know what's happening in your market area, consult your local Realtor!
                 Call me if you have a question about the market.  508-494-9061

      Put my 25 years of experience to work for you!     


Carol Ann Palmieri
About the Author

Carol-Ann Palmieri is a full time Real Estate professional in Massachusetts for the past 25 years along with her partner Al Mussi have helped literally hundreds of families find, sell or purchase new places to live.
Carol Ann Palmieri

A former US Marine, she grew up in Walpole, MA...  is committed to the serving the community through various volunteer opportunities.   She attended MA Bay Community and Suffolk University and is committed to constantly updating her Real Estate education.

Licensed in MA and RI...

Al and Cal's primary areas of service Franklin, Bellingham, Medway, Millis, Medfield, Norfolk, Wrentham, Plainville, Blackstone, Walpole, Milford, Holliston, Hopkinton, Mansfield, and Foxboro, North Attleboro, Norwood, Hopedale, Mendon, Millville but have resourses to help anyone, anywhere....

 Their mission....  To exceed your expectations!

Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty




Comment balloon 46 commentsCarol-Ann Palmieri • July 29 2013 04:35AM


Yep, it works on many levels just have to make the time available and find good subject matter.  SHould help your website with SEO as well.  Good luck Carol.

Posted by John F Muscarella, Broker/Owner, Venice, FL, Florida's Suncoast (RIVER FARM PROPERTIES, LLC) almost 6 years ago

It does pay off...sometimes it take a while. The same can be said for my business Facebook page. Persistence is a key.

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 6 years ago

Hi Carol,

I get calls from my posts. Most are wanting some type of advice. But that's O.K. they will need a home inspector sooner or later.

Have a great day in Franklin.

Best, Clint McKie

Posted by Clint Mckie, Desert Sun Home, Comm. Inspection 1-575-706-5586 (Desert Sun Home, commercial Inspections) almost 6 years ago

Good morning Carol-Ann and congratulations! Persistence pays I guess it just takes more time for some than others. Enjoy the day. Suggested.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) almost 6 years ago

Congratulations Carol Ann,  I know, sometimes it seems like "do I have to" but plugging along gets the job done!

Posted by Christine OShea (Christine E O'Shea Real Estate Broker) almost 6 years ago

Woo Hoo Cal Gal - so glad to see you doing the happy dance. It takes a while, but when it happens it sure feels wonderful. Validation that all the time spent blogging really does make sense.  ( Also hitting the button on this one, it will help those newbies keep on blogging)

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 6 years ago


I'm super glad to read that it finally paid off in terms of new clients. One of the things I always wish with someone like you, that took a little while longer to land new clients from your blog, is that the community of ActiveRain has been valuable in other ways. I so hope that you've found many new ideas in the blog posts being shared or that you've been inspired by some of the stories you've read.

Sure, first and foremost I believe ActiveRain should be about becoming a more productive real estate agent, but I also hope that it inspires you in other ways as well.

Congrats! Here's to hoping they both buy million dollar houses to make up for lost time, haha. 

Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) almost 6 years ago

It's never too late to have an awesome moment! Keep going! :)


Love and light,


Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 6 years ago

Good morning, Carol Ann.... you need to write more blog posts on your listings.... on subdivisions in the area.... give potential buyers a reason to call you.... show homeowners how you market listings.... congratulations on your two new calls....

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 6 years ago

Way to go girl!  Congrats on cracking the code Carol Ann.  I agree with Barbara...more subdivision, listings, market reports, etc. and the phone will ring off the hook.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) almost 6 years ago

Congratulations! It was bound to happen - you're a great writer and people started taking notice.

Posted by Olga Simoncelli, CONSULTANT, Real Estate Services & Risk Management (Veritas Prime, LLC dba Veritas Prime Real Estate) almost 6 years ago

Carol Ann, this last year, I have been cranking out the market reports. I know they are boring to us but the public loves them. I agree with Barbara and Anita. Do those type of posts and the phone will ring.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 6 years ago

It also took a while for me to get leads from blogging but it did happen - and they were quality leads.  Then I had a drought, and now it's busy again.  All I know for sure is that I will keep writing good information that consumers seek.

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) almost 6 years ago

That's is always good to hear the success of others.  Just goes to show that hard work does pay off in the end, and the little things you do now, add up.

Posted by Brian Sharkey, SharkeyRE - #SouthFloridaBroker (SharkeyRE LLC) almost 6 years ago

Hi John.    It is about finding the right target I guess.  Thank you!


Hi Gary.   Same with FB.  Plugging along.  Thanks! 


Hi Clint.   And, who wouldn't want to hear what you have to say!!!    Thanks.


Hi Sheila.  Never thought of myself as the persistent type.   Who knew!   Thank you! 


Hi Christine.   haha.   I know.   Thank you !!!

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hi Debb.    I owe it to folks like you that have always given me encouragement in this blogging journey!      TY. 


Hi Bob.   It has been an amazing place to learn, gain  support all while having fun.   What can be better than that?    OH yea.  New business!!!  


Hi Laura.  Right back at you!! 


Hi Barbara.  LISTENING!

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hey Cal-glad to hear the pay day is coming in for you! Keep up the good work.

Posted by Marco Giancola, Realtor (305)608-1922, Miami Beach Florida (Beachfront Realty) almost 6 years ago

Hi Carol-Ann, congratulations on your featured bloga and for getting two leads from blogging.  As a new blogging, I find it inspiring to hear stories such as your story to inspire me to give the motivation needed after a long day to comment and write blogs.  Thanks for sharing and good luck with your two new leads!

Posted by Karen Johnson, Realtor, ABR, "Bucks County PA Homes" (Addison Wolfe Real Estate ) almost 6 years ago

Congratulations! So glad that you are doing the "happy dance"-- priceless! Persistence gets the job done.

Posted by Ralph Gorgoglione, Hawaii and California Real Estate (800) 591-6121 (Maui Life Homes / Metro Life Homes) almost 6 years ago

Dance your heart out, girl!! Congratulations!! I am a newbie and no where near your blogging experience or points. However, your post gave me some excellent advice and also the comment of Barbara Todaro (#9). Continued success, Carol Ann.

Posted by Jane Chaulklin-Schott, TeamConnect Luxury Homes - Orlando, Florida, 32836 (TEAMCONNECT REALTY - (407) 394-9766) almost 6 years ago

Hi Carol-Ann,

Congratulation!  It's all about perseverance.  If you stick with it, eventually it will pay off.  Wiishing you continued success!

Posted by C. Lloyd McKenzie, Living Albuquerque almost 6 years ago

Carol Ann congratulations to you.. this is great news.  Active Rain is a great resource for both consumers and its members.  Keep us posted on your continued success.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 6 years ago

Carol Ann, if you blog it they will come, it just varies for the time. Now that you know what brought the results, you know what you need to do to get more

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) almost 6 years ago

Congratulations Carol-Ann, Wonderful story let us know when you close escrow$$$$

Posted by William May, Your Family Realtor For Life (Century 21 / Amber Realty) almost 6 years ago


You may have even more customers from your blogging but they don't remember that and if you don't ask you may not know. Regardless I am glad you now KNOW the power of good info and power blogging!!!

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) almost 6 years ago

Woo Hoo!! Good for you! Here's to more of those phone calls!! :)))

Posted by Joni Bailey, Your Huntsville / Lake Livingston Area REALTOR® (101 Main St. Realty) almost 6 years ago

I'm super excited for you.  I remember that first blog business call.  But the fact is many clients have told me after the fact that they called me because they'd been reading my blog.  They didn't tell me that when we were working together, they told me later after we became friends after they bought.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 6 years ago

Carol Ann, it had to happen! Hard work always pays off.

Just curious - going to be at Summer Meetup. correct? On Aug 19 - will write a post soon.


Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 6 years ago

Great job! When you start you are building a foundation and much of that is unseen for sometime. 

Posted by Gerard Gilbers, Your Marketing Master (Higher Authority Markeing) almost 6 years ago


And thank you for inspiration:)

It is a beautiful blog about serving your community. Good luck with your deal and I'm sure: many more will come!

Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) almost 6 years ago

I'm glad you've gotten some calls.  Our phones have been ringing off the hook.  The key is to blog about what you want people to call you about.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 6 years ago

Hi All.    Appreciate you taking the time to read and comment.    It was pretty exciting for sure!   Wish you all great success!  

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Congratulations. I am sure you will receive many more calls . Good luck.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 6 years ago

Congratulations on the new clients, and thank you for the inspiration to keep plugging away!  It hasn't happened for us yet, but we're content to live vicariously through the rest of you until it does!

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) almost 6 years ago

Carol Ann, your persistence is paying off. Congratulations, two in a row. Good luck with your new clients.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 6 years ago

Awesome, Carol Ann!! Congratulations!! The Happy Dance is my favorite form of exercise! Cheers to that re-fueled fire.  Go get 'em!!

Posted by Brenda Mayette, Getting results w/ knowledge & know-how! (Miranda Real Estate Group, Inc.) almost 6 years ago

Glad to hear you are getting some return on your time invested. Good luck.

Posted by Than Maynard, Broker - Licensed to List & Sell - 405-990-8862 (Coldwell Banker Heart of Oklahoma) almost 6 years ago
Congrats! I look forward to the day that I can say the same thing. Even though the leads haven't come in for me yet, I have learned so much already from other AR blog posts. Good luck!
Posted by Kelly Barbus, Keller Williams Buffalo Northtowns (Keller Williams Buffalo Northtowns) almost 6 years ago

Congratulations on your two new clients.  Hopefully you will get many more.  I have rec'd similar phone calls about restaurants I blogged about.  I am not starting to make most of my blogs more real estate focused because those are the calls I want.

Posted by Brien Berard, Maryland Real Estate Agents - Laurel Real Estate (Remax Professionals Laurel MD) almost 6 years ago

Carol Ann,

Congradulations! It's great to see how motivation and dedication pay off in the long run, never give up!

Posted by Phil Stevenson, CRMP, "Mortgage Nerd" in Miami, Florida and Texas (PS Mortgage Lending 305-791-4874 or 888-845-6630) almost 6 years ago

IT does take time, but eventually buyers and sellers will find you from AR.  Great source.

Posted by Gary Frimann, CRS, GRI, REALTOR and Broker (Eagle Ridge Realty / Signature Homes & Estates) almost 6 years ago

Carol Ann ~ We're doing the Happy Dance with ya girlfriend... keep on doing whatever works for you ;-)

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) almost 6 years ago

Carol Ann,  Blogging does generate business. It is not an over-night sensation. It does take time to build ... but it works. I'm happy for you and that you have a renewed inspiration to continue blogging.  

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) almost 6 years ago

Cal, Real happy dance and congrats on the new potential clients. It makes you feel like all this work finally paid off. You write really excellent blogs and I happy for you. 

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) almost 6 years ago

Congrats. I'm just getting on the blogging train now. Fingers crossed for some business.

Posted by Eric Fischer, Moreno Valley, CA Realtor (Coldwell Banker Pioneer Real Estate) almost 6 years ago

That's great news. I had the same experience with people looking for hrs, directions or a job in response to something hyperlocal I wrote. Finally, an actual listing!

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) almost 6 years ago