Al and Cal Homes and Community: Why Is Curb Appeal is Important to the Sale of Your Home

Why Is Curb Appeal is Important to the Sale of Your Home

Why Curb Appeal is Important to the Sale of Your Home

When it comes to selling just about anything, it's all about presentation and price.   Homes are no different.     Personally I don't care to work around the yard.      I would rather do just about anything before cutting the lawn or maintaining a garden.   It's just not my thing so I know first hand that maintaining or creating curb appeal is not easy, but the real estate person in me knows it is essential for a quick sale at a higher price.   

The Curb Appeal of your home is your first foot forward.  Having great curb appeal will result in more money and/or a quicker sale.   That makes it worth paying attention to!   

What is Curb Appeal?    It is the attractiveness of your home on the outside, as seen from the road.   In other words the first impression.    When you hear people say, "I've always wanted to see that house",  I think, that's the best definition of curb appeal!importance of curb appeal


Even though Curb Appeal will vary for each individual style and location of home, there are similar principals that apply.  


Tips for creating Curb Appeal.

  • Maintanence.   Number one on the Curb Appeal hit parade is maintenance.      The condition of the roof, siding and walkways as well as a mature well kept lawn is key.     
  • Evaluate, Clean or Replace any thing that looks old or dingy.   This will include anything from paint and siding, to cutting back shrubs, evaluating lighting, walk way and driveway.  
  • Consider Design and current trends in shrubbery and paint color, and lighting.  Evaluate the placement of lawn ornaments, furniture, plantings or even a mailbox.   
  • Architectural Detail.  Do you need to eliminate or add something that will bring out the period detail in your home such as shutters or window boxes, a front porch swing or rocker?  
  • Enhance Color  with use of plantings or accenting the front porch or door.   
  • Consider the season.   The snowflake flag in summer needs to go.  :)      


 Curb Appeal is important!   It takes work, but it will pay off in a quicker sale with likely a higher price.   And, who doesn't want to have the prettiest home on the street? 


When selling your home, you want someone to say while driving by your home,

"Honey, Stop the Car!"



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Carol Ann Palmieri
About the Author

Carol-Ann Palmieri is a full time Real Estate professional in Massachusetts for the past 25 years along with her partner Al Mussi have helped literally hundreds of families find, sell or purchase new places to live.
Carol Ann Palmieri

A former US Marine, she grew up in Walpole, MA...  is committed to the serving the community through various volunteer opportunities.   She attended MA Bay Community and Suffolk University and is committed to constantly updating her Real Estate education.

Licensed in MA and RI...

Al and Cal's primary areas of service Franklin, Bellingham, Medway, Millis, Medfield, Norfolk, Wrentham, Plainville, Blackstone, Walpole, Milford, Holliston, Hopkinton, Mansfield, and Foxboro, North Attleboro, Norwood, Hopedale, Mendon, Millville but have resourses to help anyone, anywhere....

 Their mission....  To exceed your expectations!



Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty




Comment balloon 48 commentsCarol-Ann Palmieri • August 06 2013 03:15AM


Good morning, Carol Ann..... curb appeal is very important to the degree that if the potential buyers do not see the glitz outside, they won't go in....and if they do go in, they will always have the mess outside on their minds....suggested.

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 6 years ago

Well said, Al & Carol. Of course, you can sell a home without 'curb appeal,' but those that have it seem to get the best prices!

Posted by Robert Smith, SRES, Search for Homes Brighton-Howell-SE Michigan (Preview Properties, PC - almost 6 years ago

Super important to 98% of people Cal. I am in the 2% and can see what buyers can't. Sometimes I can convince them to go into what appears to be a horror show sometimes not:)

Posted by Marco Giancola, Realtor (305)608-1922, Miami Beach Florida (Beachfront Realty) almost 6 years ago

Agree totally, its the first impression that typically get them inside.  Missing this and you may have a problem selling in a timely manner.

Posted by John F Muscarella, Broker/Owner, Venice, FL, Florida's Suncoast (RIVER FARM PROPERTIES, LLC) almost 6 years ago

When I take buyers on a tour, I always tell them, "if you don't like the exterior, we do not have to go in."

If they don't want to go in because of the appearance of the exterior, I simply call and cancel the appointment.  HA!  If they, the office or the seller asks why, I tell them.


Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley,, MD & VA Homes and Real Estate) almost 6 years ago

Curb appeal is important because some buyers want to drive by homes and neighborhoods on their own and if they like the outside they call to make an appointment.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 6 years ago

Carol Ann: If sellers cannot get buyers to come in they will not sell the home.  Neat and tidy with no unfinished visible repairs will get buyers to stop.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) almost 6 years ago

Great curb appeal tips! I love the "Honey, stop the car!" moments!

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) almost 6 years ago

Hi Barbara.     First and last thing they will see.  Thank you.


Hi Robert.     True!  


Hi Marco.    That's the builder/designer in you.  


Hi John.     Does effect timing for sure. 




Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hi Lenn.    I have had buyers that do not want to get out because of the exterior look too.   Not many listing agents have asked why.


Hi Gita.    Hadn't thought of that, but so true!


Hi Anita.  Clean and neat always sells!


Hi Wayne and Jean.   Me too!!


Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Curb appeal is definitely important.  I've had buyers that didn't even want to go inside of the home because of how bad it looked out front.  Well said.

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) almost 6 years ago

Hi Carol,

I have pulled u to homes and as I sit in the truck would say "Really" to my self. There are a lot of homes out there that could use a "Curb makeover". Good post. I have reposted this on Linkedin.

Have a great day in the Franklin area.

Best, Clint McKie

Posted by Clint Mckie, Desert Sun Home, Comm. Inspection 1-575-706-5586 (Desert Sun Home, commercial Inspections) almost 6 years ago

I tell my seller clients that most buyers make up their mind about a home in the 10-30 seconds it takes them to walk up to the front door. If curb appeal is missing they walk into the house looking for reasons to justify their first negative impression.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) almost 6 years ago

Good Morning:  This is some great Info for all,  keep up the good work and good luck with your sales,  E

Posted by Ed & Tracy Oliva, The Oliva Team Arizona Agents (West USA Realty - Arizona) almost 6 years ago

I remember that curb appeal is what attracted me first to my wife. First impressions are important, but that chemistry thing was enhanced by a great person, and curb appeal in a home is enhanced when you get in the interior and see that the insides match the outsides. That in a way is marriage also.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) almost 6 years ago

Like people, the outside is only part of the flavor, story of what's inside. Curb appeal is important, but full blown video tours of the inside available day or night, no matter what the country, time zone or weather. Those rock and roll for more round trip tickets to the real estate closing long table surrounded with all those chairs around it. A tidy lawn is importance for appearance. But further reaching marketing way way beyond the local area is crucial to increase the market size you are teasing and pleasing to locate more than one buyer at a time to locate the one ready, willing and able to hand the front door house keys to at the closing.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 6 years ago

Carol Ann, no argument here! If it doesn't look good from the outside, you won't get many potential buyers inside.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 6 years ago

Thanks for the curb appeal tips Carol, this is so important in getting the buyers out of the car thinking this "may be the one".

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage Mobile - 916-765-5366) almost 6 years ago

Good tips and advice. Thanks for sharing!

Posted by Drick Ward, "RealtorDrick" - Experienced Representation (NEPTUNE REALTY) almost 6 years ago

Curb appeal can make or break a buyer going inside or not.

Posted by David Opoka almost 6 years ago

It reminds me of when manikins first came out. No arms, no legs or heads just torsos. Not conducive to buying. Now, they have included features right down to the toes, fingernails and other things....First impression is still on point for the consumer no matter what is being considered

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 6 years ago

IMHO, the outside of the house hints at what's going on "inside." If the yard is unkempt, there is a lack of style or appeal, I always suspect the inside will reflect the same.

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 6 years ago

Curb appeal is so important because it is the first impression of the entire property. Buyers are seeing the outside but it also projects images of what they will see inside. If the outside is well kept they can expect the inside to reflect the same quality and care.


Posted by Team Honeycutt (Allen Tate) almost 6 years ago

I have had some buyers that do not get out of the car because the home is ugly

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) almost 6 years ago

Curb appeal is a first impression. You only get one chance to make a first impression! Good posting!!

Posted by Fred Hernden, CMI, Albuquerque area Master Inspector (Superior Home Inspections - Greater Albuquerque Area) almost 6 years ago

Congratulations on the feature. .a well deserved informative post

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) almost 6 years ago

Great post, Carol-Ann!  These are all very valid, and informative points for potential sellers.  People do judge books by the cover, and a first look at a property assumes a lot about the interior of the structure.

Posted by Matt Kombrink, Your #1 Source For Real Estate (RE/MAX All Pro) almost 6 years ago

Great post and topic you are right it really is all about curb appeal making the first impression a lasting one.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (Coldwell Banker Camelot Realty) almost 6 years ago

Curb Appeal is so important to the Buyers. As others have said, it is the first and last view of the home for them as well as a key factor in getting some buyers out of the car and into the home.

Posted by Clay R. Seay (Florida Homes Realty & Mortgage) almost 6 years ago

First impressions are extremely important.  Same with real estate!!  Kathy

Posted by Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) almost 6 years ago

You are right on with this post. Curb appeal is very important when selling a home. If a for sale sign is out front and the yard and exterior of the house look nice then a buyer is more likely to want to see the interior. A lot of times what's on the outside is a good indication on what's in the inside.

Posted by Marilyn Wier, Your League City & Surrounding Areas REALTOR! (RE/MAX Space Center) almost 6 years ago

A fresh pot of flowers and a freshly painted front door in a warm color seem to do the trick every time. I often suggest clients invest in a landscape company to do a good pre-listing clean up (mow, trim, prune, weed), and then hire the neighbor kid (or whomever) to do the mowing regularly so the house is looking constantly ready to show. Especially when clients are busy trying to keep the inside clean and ready, it's nice to leave the outside to someone else.

Posted by Paul Collier, Paul Collier (Patriot Home Mortgage) almost 6 years ago

Woohoo Carol Ann, Congrats on the feature.  I have a couple now getting their home ready for that "curb appeal"!

Posted by Christine OShea (Christine E O'Shea Real Estate Broker) almost 6 years ago

When it comes to Curb Appeal most people will not even inquire if the outside of a house is not presentable. Fresh cut lawn, weeds pulled, and a few pots with anything green in them goes a long way. It's one thing if a house is vancant and not lived in for awhile, potential buyers will catch onto that and should understand. However a lived in home with a yard/exterior that's not up to par is another thing, a sign of neglect and maybe worse things to come, both outside and inside the house.

Posted by Christine Farkas, Awesome Customer Service Experience (Keller Williams Western Realty) almost 6 years ago

You are completely right! Sometimes it is frustrating to have clients who pass over certain homes without stepping foot in them just because they have no curb appeal, but it really is that important.

Posted by Trisha Bush-LeFore, Providing Realtor Services in the Walla Walla Area (Preferred Properties Land & Homes) almost 6 years ago

Curb appeal is the first impression. If the house looks bad from the outside, most likely the buyer will not want to take the chance and see the inside. At the very least, do the basic maintenance!

Posted by Suzanne Otto, Your Montgomery County PA home stager (Six Twenty Designs) almost 6 years ago

It is curb appeal, curb appeal and curb appeal. Once the buyer is smiling at the outside of the house, selling the inside go a lot easier. FIRST impressions mean a great deal in many aspects of life, and yes, get the snowflake flag off the lawn.

Posted by Jimmy Faulkner, The Best Of St. Augustine (Florida. Homes Realty & Mortgage) almost 6 years ago

Obviously, the inside of a home that is for sale must always be at its absolute best.  But... if the curb appeal just isn't there... how can a set of buyers see how wonderful the inside of a home is... if they cannot be enticed to enter the home in the first place because of how it looks from the outside?

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) almost 6 years ago

I totally agree! Curb Appeal is so essential to attracting Buyers to the Home. Planters and Fresh Mulch around a Tree give a touch of fresh landscape too.

Posted by Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD! (Arizona Resource Realty) almost 6 years ago

Hi Amanda and Jared.  Thank you!


Hi Clint.  haha....  I so know that feeling.    Thank you for the push.  


Hi Nina.   Agreed!


Hi Ed.  Thank you.


Hi Joe.  Can you hear me howling???



Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hi Andrew.     So true.      If marketed correctly, we are all in these days.     People see more from the get go and I think that is part of the reason I don't show as many homes before a buyer makes a decision.   


Hi Michael.   Isn't it funny how many have made the connection with the opposite sex?  :)


Hi Tom.   Thanks for checking in! 


Hi Drick.  Thank you!


Hi David.  My experience as well.  




Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hi Richie.  haha.   I have actually noticed that too!


Hi Debb.   I agree.   I think buyers do to.


Hi Betty.    I agree.  They think the home has been loved. 


Hi Harry.    Me too!

Hi Fred.   Thank you!

Hi Fernando.  Thank you!

Hi Matt.   We all do that.   Even agents I think.  Thanks.  


Hi Pat.   Thank you!


Hi Clay.  I agree.  





Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hi Kathy.   Yes!!


Hi Marilyn.    We agree!


Hi Paul.  Good point.   It's not easy having your home on the market.   


Hi Christine.    Thank you!   Congrats to you!!


Hi Christine Farkas.    Exactly!


Hi Trisha.   Yes, and worse than that, agents themselves!


Hi Suzanne.    Yes!


Hi Jimmy.    And, at least put boots and a scarf on the flamingos! 

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Hi Karen.   Especially with a lot of competition.   Thanks. 


Hi Tamra.    Planters and mulch do go along way.  



Thanks all for checking this out and weighing in.   Appreciate your comments.

Posted by Carol-Ann Palmieri, "Cal" the Real Estate Gal (RE/MAX Executive Realty, Al and Cal Realty Group) almost 6 years ago

Curb appeal is a huge factor.. Often seller under estimate the importance of curb appeal.  It is the first impression..

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 6 years ago

Hi Carol...It's amazing how a bit of work and some funds can make such a difference in a home's curb appeal. It is definitely effort and money well spent.


Posted by Kate Elim, Realtor 540-226-1964, Selling Homes & Land a (Dockside Realty) almost 6 years ago

Miss Cal, Another featrured blog in a long line of excellent posts. Curb is so important as you said. If the place looks like a dump from the outside think of what it looks like inside is usually what folks are thinking. 

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) almost 6 years ago

Hi Cal, 

Your 25 years in the business plus tremendous customer service and overall knowledge shows up in posts you make such as this one. Anyone in your area  who wants to buy or sell a home needs to find you to assist them. 

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) almost 6 years ago